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The new edition of Contemporary Strategy Analysis, Text and Cases 8th Edition is accompanied by a fully interactive e-Book, which can be accessed using a code packaged with the book. To access this e-Book go to: www.contemporarystrategyanalysis.com.
Préface to Ninth Edition xv
PART I INTRODUCTION 1
1 The Concept of Strategy 3
Component II THE TOOLS OF STRATEGY Evaluation 33
2 Goals, Beliefs, and Functionality 35
3 Business Evaluation: The Principles 63
4 More Subjects in Market and Competitive Evaluation 89
5 Analyzing Resources and Capabilities 113
6 Corporation Structure and Management Techniques: The Concepts of Technique Implementation 139
Component III BUSINESS STRATEGY AND THE Pursuit FOR Aggressive ADVANTAGE 165
7 The Resources and Sizes of Competitive Benefit 167
8 Industry Progression and Strategic Transformation 205
9 Technology-based Sectors and the Administration of Invention 241
10 Aggressive Benefit in Mature Sectors 273
Component 4 CORPORATE STRATEGY 289
11 Straight Integration and the Scope of the Firm 291
12 Global Technique and the Multinational Corporation 311
13 Diversity Technique 341
14 Implementing Corporate Technique: Managing the Multibusiness Firm 361
15 External Growth Methods: Mergers, Purchases, and Alliances 389
16 Current Styles in Strategic Management 409
Instances to Accompany Modern Strategy Analysis, Ninth Copy 427
Glossary 727
List 735